Turn Your Images Into Growth Tools

How to Use Semantic Metadata to Improve Your Website

If you’re starting a business or looking to grow through digital marketing, you probably already know that great images make your website look more professional. But did you know they can also help you rank on Google, attract more customers, and improve user experience? All of this is possible when you use semantic metadata the right way.

What is semantic image metadata?

It’s a clear, specific description you give to each image you upload to your website. This description helps search engines like Google understand what’s in the image, and also makes your site more accessible to people with visual impairments. It’s a simple yet powerful tool in any digital marketing strategy.

Why should you use it?

• Boosts your visibility on Google: If Google can’t understand your image, it won’t show it in search results. A good description improves your chances of being found.
• Helps your customers: People using screen readers will better understand your content.
• Strengthens your message: When your image and its description match what you offer, you build trust and professionalism.

How to upload images the right way

When you’re adding images to your website or online store, follow these steps:

1. Clear file names: Use simple, descriptive names. Example: homemade-chocolate-cake.jpg instead of IMG001.jpg.
2. Alt text: Write a short sentence that explains what’s in the image. Example: “Chocolate cake decorated with red berries on a wooden table.”
3. Extra attributes: In some cases, you can use title (text that appears on hover) or aria-label (for added accessibility).
4. Correct size and format: Use modern formats like WebP to keep images fast-loading. This improves user experience and site performance.

Based on your business or content type:

• Blogs and educational content: Images should support your ideas. Describe what’s shown clearly and briefly.
• Online stores: Describe products with key details like material, color, and usage.
• Creative portfolios: Add context about the process or purpose of the work shown.
• Promotions or product launches: Use eye-catching images with descriptions that highlight the essentials of your campaign.